ACTIVITY 2
Use the information from case study 2 to consider how
well tourism authorities in Myanmar have met their
research aims in trying to define the current tourism
market for the destination.
Consider how the research identifies:
the market
.
.
.
.
customer needs and wants
the competition
competition among destinations
travel trends and customer behaviours
customer preferences for destinations
popularity of destinations
stage in the Butler 'Destination Lifecycle' model.
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Ca
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