A company has developed a new, innovative product. If it is quick to enter a new market, it will have the ability to preempt rivals and capture demand by establishing a strong brand name and customer satisfaction. In other words, this company will have captured Multiple Choice pioneering advantages. first-mover advantages. initial competencies. late-mover advantages. Super Safe Sunscreen products is based in the United States and is looking to distribute its products in South America. Rather than build and maintain a manufacturing facility in Brazil, the company decides to ship its products directly from its location in California. What type of entry mode does this represent? Multiple Choice licensing exporting franchising a turnkey contract
