Companies must continue to grow and seek out opportunities in order to sustain business. Total organizational change affects the thinking and behavior of everyone in the organization. It can enhance the organization's culture and success, and can be sustained over time.
Change is unpredictable and constant. Managing change is a fluid process with many variables impacting change; a shift in the economy, competitors entering or leaving the industry or the community, and emerging markets all require a company to change. Because companies introduce new changes constantly, getting employees to commit to changes can be challenging but is necessary for successful change. Management must question and carefully select those changes worth undertaking. Additionally, in order to minimize employees' resistance to change, management must outline how the change will benefit the company and its employees and then clearly communicate the benefits thoroughly, honestly, and frequently.
