Determine if the statement is true or false.
T–F Celebrity endorsers are part of an advertising message.
2. T–F Paying a celebrity to advertise a product is the least preferred type of endorsement.
3. T–F Celebrities make statements in favor of products when they wear a certain brand of clothing.
4. T–F A celebrity’s picture on a product’s packaging increases the sale of the product.
5. T–F An infomercial is a testimonial.
6. T–F Celebrity sport figures endorse only products that are connected to their sport.
7. T–F Cross-promotion detracts from the main product being promoted.
8. T–F Celebrities are effective endorsers of services and events.
9. T–F People pay attention to the statements that well-known athletes make about sport products.
10. T–F Ads featuring celebrities are as interesting as ads featuring ordinary, unknown people.
11. T–F People believe celebrities who have positive images and good reputations.
