Calculating quantitative competitive strength ratings for each of a diversified company business units involves O selecting a set of competitive strength measures, using a scale of 1 to 10 to rate hou strong each business is on each strength measure, summing a business unit's strengti rating on all the various measures, and using the overall competitive strength scores to rank each business unit's strategy from best to worst and to forecast its relative market share. O determining which businesses possess good strategic fit with other businesses, identifying the portion of the value chain where this fit occurs, and evaluating the strength of the competitive advantage attached to each of the strategic fits to get an overall measure of competitive advantage potential--businesses with the highest/lowest competitive advantage potential have the most/least competitive strength. identifying the competitive forces facing each business, using a scale of 1 to 10 to rate the strength of the competitive forces facing each business unit in its respective industry, and then ranking each business unit's future profit prospects from best to worst, given the strength of the competition it faces. selecting a set of competitive strength measures, weighting the importance of each measure, rating the strength of each of the company's businesses on each strength measure (often using a scale of 1 to 10), multiplying the strength ratings by the assigned weight to obtain a weighted rating, summing the weighted ratings for each business unit obtain an overall competitive strength score, and using the overall competitive strength
