This activity is important because it will help you to assess the value of corporate advertising. While there are diverse objections to spending on corporate advertising, many firms continue to employ this avenue to reach a vast array of stakeholders. Corporate advertising is controversial because it inherently has some disadvantages and is often used when the firm or brand is in trouble publicly. However, there are some distinct advantages to using sponsorships, event marketing, image and advocacy ads. The goal of this activity is to help you weigh the advantages and disadvantages of corporate advertising. Match each of the following applications with advantages and disadvantages of corporate advertising.
