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30-11-2022
Business

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Rideshare giant Uberâ€™s partnership with Spotify lets Uber riders easily stream their Spotify playlists whenever they take a ride. This helps the Uber experience feel more personalized, and encourages Uber customers to subscribe to Spotify Premium. This is an example of which strategic alliance: *
5 points
Product or service alliance
Promotional alliance
Logistics alliances
Pricing collaborations

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