Kofi is a novice wedding photographer. He plans on offering all of his clients a base photo package for a set price, with the option to purchase
additional smaller photo packages if a couple so chooses. Kofi isn't sure how much to charge for the base package, so he asks for your advice. What
is your BEST response?
OA. "Price the base package so that you just break even. That way, your expenses are covered whether or not you sell any additional
photos."
B. "Figure out your total expense to produce the base package, then charge clients slightly less. The lower the cost of the base
package, the more likely clients are to purchase additional, more profitable packages."
OC. "Be sure to price the base package so that you are making a profit. That way, you don't need to rely on additional optional
purchases to ensure adequate cash flow."
OD. "Are you sure you want to offer your clients a preset photo package? Most wedding photographers stopped offering these types of
packages years ago."
