vegetarians have the upper hand in mumbai, india, where not eating meat is a centuries-old tradition. in a booming indian economy, the vegetarians are outnumbering the meat-eaters in many metropolitan areas. in response to this growing vegetarianism (especially among the middle class), franchises like pizza hut have created 100 percent vegetarian menus. by eliminating all meat from pizzas, the indian pizza huts have engaged in a strategy.
