1-The Movie Exhibition Industry: 2019" case, please describe the demographic, economic, sociocultural, political, technological and global trends that influence the Movie Exhibition industry and categorize each one of the trends as a threat or opportunity for performance of firms operating in that industry. Please justify your categorization of each trend as a threat or opportunity 2-"The Movie Exhibition Industry: 2019" case, please apply the Five Forces Model to that industry and explain how each component of the Five Forces model influence its profitability