Marketing channel management is also called ____________. Retailing supply chain management promotion Manufacturing wholesaling References Multiple ChoiceLearning Objective: 15-02 Understand the difference between direct and indirect marketing channels. Difficulty: 2 MediumLearning Objective: 15-03 Describe how marketing channels are managed. 12. Value: 0.65 points In supply chain management, Icebreaker's long-term partnerships with the farmers who grow wool are called ______ relationships. Administered supply chain strategic channel system Corporate References Multiple ChoiceLearning Objective: 15-02 Understand the difference between direct and indirect marketing channels. Difficulty: 2 MediumLearning Objective: 15-03 Describe how marketing channels are managed. 13. Value: 0.65 points Icebreaker uses contracts to better coordinate its relationship with wool suppliers. In doing this Icebreaker has established a(n) ______. conventional marketing channel vertical marketing system Franchise distribution center independent marketing channel References Multiple ChoiceLearning Objective: 15-02 Understand the difference between direct and indirect marketing channels. Difficulty: 2 MediumLearning Objective: 15-03 Describe how marketing channels are managed. 14. Value: 0.65 points Using intermediaries such as distribution centers and retailers represents which type of channel design? Franchise Direct marketing channel Indirect marketing channel Distribution center Horizontal system References Multiple ChoiceLearning Objective: 15-02 Understand the difference between direct and indirect marketing channels. Difficulty: 2 MediumLearning Objective: 15-03 Describe how marketing channels are managed. 15. Value: 0.65 points By opening its own retail outlets, Icebreaker has established a(n) __________ VMS. horizontal Administered franchise Contractual corporate References Multiple ChoiceLearning Objective: 15-02 Understand the difference between direct and indirect marketing channels. Difficulty: 2 MediumLearning Objective: 15-03 Describe how marketing channels are managed. 16. Value: 0.77 points What is required to maintain the long-term success of Icebreaker's supply chain partnerships? Mutual trust Interdependence All of these are required Open communication Common goals
