Marketers conduct marketing research primarily to? A. create a new budget and financial plan. B. reduce risk and improve marketing decisions. C. implement a marketing plan. D. choose a market-entry strategy. E. track the actions of competitors. Though it is less risky than the introduction of other types of new products and may add new customers, a also has the twin dangers of increasing expenses and cannibalizing current products? A. brand extension B relevant extension C. marketing scam D. product line extension E. radical invention
