A company's strategic vision concerns :O why the company does certain things in trying to please its customers. O what future actions the enterprise will likely undertake to outmaneuver rivals and achieve a sustainable competitive advantage. O management's story line of how it intends to make a profit with the chosen strategy. O a company's directional path and future product-customer-market-technology focus. Management's strategic vision for an organization O charts a strategic course for the organization ("where we are going") and outlines the company's future product-customer-market-technology focus. O spells out how the company will become a big moneymaker and boost shareholder value. O describes in fairly specific terms the organization's business model, strategic objectives, and strategy. O addresses the critical issue of "why our business model needs to change and how we plan to change it."
