5. Firm-level Strategies Firm-level strategies ask: O How do we compete in this industry? O What business or businesses should we be in? market commonality O How should we compete against a particular firm? resource congruity When determining whether or not two firms are direct competitors, one can consider the level of and5. Firm-level Strategies Firm-level strategies ask: O How do we compete in this industry? O What business or businesses should we be in? market divergence we compete against a particular firm? resource similarity Jether or not two firms are direct competitors, one can consider the level of and
