Question

1. What type of promotional strategy promotes to the manufacturer?

Question 1 options:
a) Pull strategy
b) AIDA strategy
c) Push strategy
d) Market strategy


2. Which element of the promotional mix gives the buyer the most power to express their personal views?

Question 2 options:
a) Advertising
b) Social media
c) Public relations
d) Sales promotion

3. Which element of the promotional mix is the slowest in terms of reaching a large audience?

Question 3 options:
a) Advertising
b) Public relations
c) Personal selling
d) Social media


4. What type of pricing strategy is a company using when a customer finds it challenging to assess a product even after acquisition?

Question 4 options:
a) Initial pricing
b) Price skimming
c) Prestige pricing
d) Penetration pricing


5. What pricing practice is a small retailer using when the company marks up prices by 100%?

Question 5 options:
a) Cost determinant pricing
b) Elasticity of pricing
c) Dynamic pricing
d) Keystoning


6. Which model is a method for reaching promotional goals in terms of stages of consumer involvement with the message?

Question 6 options:
a) Persuasion model
b) Marketing mix
c) Promotional Model
d) AIDA concept


7. What is the marketing term for something which is given up to obtain a product?

Question 7 options:
a) Product
b) Good
c) Service
d) Price


8. Which stages of the Product Life Cycle (PLC) is known to include a lot of advertising and public relations to increase awareness?

Question 8 options:
a) Pre-introduction
b) Introduction and Growth
c) Maturity and Decline
d) Decline



9. Which element of the marketing mix makes frequent use of free samples, coupons, and contests?

Question 9 options:
a) Advertising
b) Public relations
c) Sales promotion
d) Personal selling


10. Which element of the marketing mix tells, influences, or reminds potential customers of a product?

a) Product
b) Price
c) Promotion
d) Place