Chapter Video Case: Distributing Products Featuring Tuft & Needle
This activity is important because it illustrates how Tuft & Needle was able to take an idea and make it a reality—it was able to simplify the manufacturing and distribution of mattresses. By streamlining the process and handling all of the logistics, the company was able to take a task that most customers did not enjoy and make it a direct-to-consumer business. The company did reintroduce retailers for consumers who still wanted to test mattresses. Tuft & Needle is now one of the highest rated mattresses on Amazon offering only one model.
The goal of this activity is to demonstrate your understanding of the importance of the supply chain and logistics in a direct-to-consumer business. The customer has to be the focus and believe that you are selling a quality product for this model to be successful.
To serve the customers who want to test out the mattress before buying it, the company had to bring back the
wholesaler.
pureplay.
e-tailer.
retailer.
distributor.
Having one model mattress makes your __________ very simple.
viral marketing
supply chain
brand equity
brand loyalty
focus group
The planning and moving of materials and goods from one place to the next is known as
social commerce.
viral marketing.
logistics.
push strategy.
bundling.
What channel of distribution did Tuft & Needle start off using exclusively?
wholesaler
retailer
direct to consumer
wholesaler and retailer
broker
Tuft & Needle wanted to build credibility in its brand, so it turned to Amazon. The company decided to sell on Amazon to get its customers to write reviews and after about six months Tuft & Needle was the highest rated mattress. This exemplifies what type of sales promotion?
catalogs
word of mouth
coupons
product placement
push strategy