Some Rubric
Criteria
Description of criterion Includes all sections of the Marketing Plan. 1215 pages
Sections 1-10. See Marketing Plan Outline for full details in each section.
Also includes
Presentation Slide Summary of major sections of the Marketing Plan.
150 to >134.0 pts
Full Marks
All sections included, (1-10). 12-15 pages. Marketing Mix section 7 includes 2 full paragraphs on Product, Price, Distribution, Promotion. Target Market clearly identified with approximate size. Marketing Plan Financials included and fully developed. Competitive Matrix included with Pricing. Macro Economic Forecast (Estimated GDP over next 6 months) included. Good Writing and APA format with at least 4-6 Citations.
