Drag the tiles to the correct boxes to complete the pairs.
Match each advertising media technique with the correct scenario.
A media planning
B media buying
C media research
1 Jill is buying an ad for her shoe store online. She is trying to figure out the amount of space she wants to occupy and exactly where to place her ad. She also has to consider the kind of people who visit the site to get a clearer picture about her audience.
2 Charles provides businesses data about their target audience. He studies various aspects of the business environment, such as market and consumer segmentation, before he reaches a concrete conclusion.
3 Kim is going to launch an advertisement campaign for her company. She wants to create a detailed account of market data, cost, reach, and frequency that she will use to plan strategies to promote and advertise her brand.
