Which of the following statements about the impact of a company’s competitive efforts in a region on its regional market share and number of branded pairs sold is false?
A. companies with more influential celebrity lineups in a region enjoy a competitive advantage in attracting buyers to purchase their brand in either retail stores or online as compared to regional rivals with less influential celebrity endorsements (or no celebrity endorsements)
B. a footwear-maker achieves the biggest possible styling/quality-based competitive advantage in a given region when its branded footwear has a higher S/Q rating than any other company in the region
C. a company’s pairs sold and market share outcomes in a region are positively impacted when the number of models/styles it offers for sale in the region is above the regional average.
D. a company’s pairs sold and market share outcomes in a region are positively impacted when its brand reputation image rating in a region is above the regional average
E. the more a company’s S/Q rating in a region is below the region’s all company average, the bigger is the company’s resulting competitive disadvantage and the bigger is the resulting negative impact on the company’s pairs sold and market share in the region.
