I need an introduction and conclusion for these paragraphs.
You work for a marketing, promotions and advertising agency that is expanding its workforce. As one of the original employees, you’re part of a team that is supposed to evaluate two possible types of organization structures for the company. You’re writing a document for the company’s top leaders that summarizes the strengths and weaknesses of each type of organization. Here are the two paragraphs that are the “meat” of this document. Type an introduction and a conclusion.
Body
One possible structure is by functional departments—that is, organizing the company into the Copywriting Department, Graphic Design Department, etc., with each client assigned a permanent account executive. The primary benefit of this structure is that each department member can learn from peers and experts in his or her own field. On the other hand, communication between departments can suffer, and turf wars might develop.
Another possible structure is by client. For example, Consolidated Systems would have its own team of copywriters, graphic designers, etc., that the account executive would lead. Clients that don’t have enough full-time work could be assigned a part-time team—for example, the Opera Media team spend about one-third time on Opera Media and two-thirds time on other clients. The primary advantage of this organization is that people assigned to the account can quickly become experts in the market, the products and the unique characteristics of their client. The primary drawback is that it requires an organized approach to track time and assign workload fairly among part-time teams.
