How Market Research Failed the Brands?
Read the article and answer the following questions:
1. What did market research say about the Sony Walkman? What market research should
they have conducted?
I
2.
How much money did Ford spend on market research for the Edsel?
3. What does the article say about what went wrong with the "sip test" in the Pepsi
challenge?
4. What did Maxwell House coffee do right when adding robusta beans to their coffee?
5. What did Maxwell House not take into consideration?
6. Why did market research show that the Aeron Chair would fail?
7. How did the designer of the chair prove the research wrong?
