what do you believe is the purpose of ‘That Sugar Film’?
2. What documentary techniques/style did the filmmaker use to help achieve the purpose?
3. Who is the intended audience group/s of the documentary and discuss why?
4. What are the underlying messages/beliefs in the film in regard to:
• Children and sugar
• Artificial Sugars
• Global food and drink companies
• Overall health
5. Complete the persuasive strategy table with examples and reasoning.
Persuasive Strategy Example from ‘That sugar film’ Why was this used and how effective is the persuasive power/how does it make you feel, think, do?
Expert Opinion
Facial Expressions
Powerful Images
Shock
Use of celebrities
Evidence:
6. Identify the main evidence that was presented throughout the film and evaluate its effectiveness/credibility.
Type of evidence Effectiveness / Credibility
Opinion:
‘That sugar film’ has been criticised as a ‘propaganda film’ that takes sugar ‘abuse’ to the extreme; that it is obvious that such a high level of sugar intake will cause health. One review by Daniel Engber stating, “What’s most remarkable about the film is the way it passes off these radical ideas—most without any evidence”.
• Write a detailed response in support of or disagreeing with this criticism. Ensure you discuss a range of reasons for your opinion, focus on persuasive strategies and the evidence credibility within the film.
Comparison:
Using the following link https://www.sugar.org/sugar/what-is-sugar/ explore the website and the range of information provided on sugar. Complete a detailed comparison of the website and the documentary of ‘That sugar film’. Focusing on purpose, audience, creator, values and messages, language, text features, visuals, persuasive techniques.
