Monisha Consumer Goods' is a leading consumer goods chain with a
network of 46 stores primarily across Mumbai, Delhi and Pune. It was
started by Monisha Gupta in 1987. It has a large market share in Mumbai.
Delhi and Pune, Looking for an opportunity to expand, it has decided to
open a new branch in Kerala. It has to decide on what new resources it
will invest in so that it is able to earn the highest possible return for its
investors. Once the company believes that it will be able to generate higher
revenue and profits, it also has to decide on how this project will get funded.
The finance manager Atul was told to have an optimal capital structure by
striking a balance between various sources of getting the project funded
so as to increases shareholders' wealth. Atul, after assessing the cash
flow position of the company, evaluated the cost of different sources of
finance and compared the risk associated with each source as well as the
cost of raising funds.
(a) State the two financial decisions discussed in the above situation.
(b) Explain any two financial decisions discussed in the above situation.
